Angewandte Chemie International Edition wants to convince us of the fact that it is the best journal there is. In the last few issues they inserted a page with shrieking text in the graphical abstracts.
I can’t wait for the next issue to appear. Maybe this blog will inspire them to have an issue with articles by bearded chemists only.
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2 comments:
Incredibly meaningless?
Reminds me a (a tad distasteful) spoof on the famous Absolute Vodka adds:
"Absolute Homeless" - it pictures a slightly unfocused photo of a blue window-washing fluid...
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